posted on August 12, 2010 16:44
Social media requires attention to ensure continued success. Luckily, this attention takes next to no time to give! Social media maintenance is easy: just post new content every now and then and make sure to interact with your followers.
There’s a lot of great free tools available to help you measure the ongoing success of your social media presence. Here’s just a few:
1. PostRank (Originally called AideRSS) allows you to enter a feed URL and it returns statistics about its posts, including which are the most popular based on how many times they are shared on a variety of social bookmarking sites (Google, Digg, Del.icio.us).
2. Google Analytics and Feedburner help analyze your company’s blog traffic, subscriber count, keyword optimization and additional trends
3. Xinu is a handy website where you can type in a URL and receive a load of useful statistics ranging from search engine optimization (SEO) to social bookmarking and more.
4. Bit.ly is a URL-shortening service that also offers a lot of powerful click-through tracking features
Hopefully some of the tools we've linked to above will help you get started with keeping your social media campaigns well-tended, as well as help you measure their success!
Do you have a favorite analytics tool? What do you think is the best way to measure the success of your social media campaigns? Tell us about it in the comments!