posted on July 15, 2010 16:53
Today, we're continuing our "Best of the Rest" mini-series on some social media and web presence options that aren't as frequently discussed as Facebook and Twitter. If you missed Part 1 last week, check it out here!
Best of the Rest, Part 2
Flickr is a photo-hosting website with a very strong community focus. On Flickr, users can upload and share photos with friends, family, and the Flickr community as a whole. Philanthropic nonprofits can use Flickr to share high-impact photos with donors and other interested parties. Memberships, on the other hand, can use Flickr to post photos from events and member-provided images.
While Flickr accounts are individual accounts, Flickr’s group feature allows groups of users to share related photos and post on a discussion board. For nonprofits, we recommend having an official individual account controlled by a designated person within the organization, but to also have a dedicated group. Groups can be either public or private, and public groups can be either invitation-only or open membership.
Although many advances have been made in other areas of social media, email is still king. Everyone who uses the internet uses it. In order to maintain a strong online presence, nonprofits should also make sure they investigate the use of email for raising awareness and helping drive fundraising campaigns. Email marketing is one of the easiest and best ways to reach members and donors. It is quick, measurable, and cost effective.
One of the best tools for setting up email campaigns is a free web-based tool called MailChimp. MailChimp is simple, user-friendly, and highly customizable and effective.
Try setting up a fake MailChimp email campaign to send to yourself. Go to www.mailchimp.com and test out their customizable campaign creators.
How do you think nonprofits can use photosharing websites like Flickr? How does your organization use email marketing to promote your cause? Tell us about it in the comments!